Currently, I am a Senior Product Line Manager at adidas, where I manage multiple global product ranges across Basketball and Partnerships.

Through consumer insights and analytics, I build strategic roadmaps and seasonal product briefs to help manage, scale, and commercialize some of the world's most iconic and sought-after products.

I am passionate about people, product and purpose.

 Please feel free to reach out and connect adam.babinicz.hickey@gmail.com

WORK

  • WILLY CHAVARRIA COL. 2

    The second collection from Willy Chavarria x adidas. Consisting of exclusive product for his debut Paris Fashion Show and two global offers launching in the back half of 2025.

  • WILLY CHAVRRIA COL. 1

    Debuting at New York Fashion Week and being seen all around the globe. The launch of Willy Chavarria x adidas celebrates Willy’s signature style and the rich archive and history of adidas.

  • FEAR OF GOD ATHLETICS

    In collaboration with American Fashion Design Jerry Lorenzo and adidas, we created a multiseason product offer that redifines luxury performance sportswear.

  • MCDONALDS ALL AMERICAN

    The McDonald's All American All Star Game is where the top high school basketball players from the East and West compete to showcase who is the best. For this moment, adidas Originals and adidas Basketball come together for a cross-category collaboration, delivering the ultimate on-court and off-court apparel for athletes. This partnership ensures that players not only perform at their best but also look and feel their best, both on and off the court.

  • ADIDAS ENTER THE METAVERSE

    For the first time ever adidas entered into the Metaverse. Doing so by collaborating with gmoney, PUNKS Comic and Bored Ape Yacht Club.

    Creating a NFT that unlocked access to exclusive product. We built a product range that not only lived in the digital word but would coincide with the real world.

  • PASSION PROJECTS

    Using design as an outlet to create a space where I can create freely and without limititation. Most of my design is rooted in sustainability where old materials and subjects are given new life.